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You want more traffic to your websites, right? And you know one way to do just that is by having quality backlinks from all over the Internet leading back to your own websites and blogs. You've heard that having hundreds and preferably thousands of quality backlinks helps your sites rank high in search engine returns and bring more highly targeted quality traffic your way.
'Quality' is the operative word because not all backlinks win approval from search engines, in fact some could get your site banned from search engine listings.
Briefly, the highest quality backlinks are genuine (not obtained through link farming, keyword spamming, some paid for links, most link exchange programs). They are usually based on keywords used in content at the site providing the link as opposed to a simple website address, and the donor site itself must be respected by Google and other search engines.
That means backlinks differ in benefits to you; some are worth working hard to achieve, some are worthless and potentially detrimental to your business.
And that is why this article is about generating as many quality links to our websites - preferably using descriptive keywords - on as many high PageRank websites as possible.
'Link' is what the term implies in all walks of life, namely a relationship between one concept and another - tangible and intangible - such as a person, an idea, a news report, or in our case a website. So we talk of someone having 'links to organised crime' inferring that person is in some way associated with organised crime. We hear about one pop star being 'linked' to another pop star and insinuating some family or romantic connection between them.
'Link' for the purpose of Internet marketing, typically relates to an element on one site, maybe a banner or short news report, which when clicked on leads direct to the website mentioned in the link. Note that to direct visitors this way the link must be 'active', that is hyperlinked to the destination website. An inactive link - usually plain text without hyperlink - is not always worth working hard to achieve, with some exceptions as the next paragraph reveals.
Important: An inactive link - a so-called 'dead' link - might still attract traffic from people willing to key the url directly into their browser, which few people are willing to do, but it is unlikely to affect search engine placement. Hence the reason an active link will generate more clicks than a dead link, and is also more likely to help your site rank high in search engine returns.
ONE AND TWO WAY BACKLINKS
The process of 'back linking' - so called because those sites 'link back' to our own - can be a one or two way process.
The one way process involves placing links on high PageRank websites without you necessarily having to reciprocate the gesture. So you might, for example, place articles on high ranking article directories with links leading back to your own websites, but without having to mention the article directory on your own sites.
Conversely, two way or reciprocal linking involves having links placed on high PageRank sites leading back to your own sites on condition you also provide active links back to those sites.